Privacy Policy

Cute LED Lamps Privacy Policy (UK GDPR Compliant)
This Privacy Policy outlines how Cute LED Lamps (“we”, “us”, “our”) collects, uses, stores, and protects your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

At Cute LED Lamps, we are committed to safeguarding your privacy. This document explains what personal data we collect, how and why we use it, the lawful bases for processing it, how we store and protect it, and the rights you have regarding your personal information.

1. Information We Collect

We collect personal data when you interact with our website, including, but not limited to, when you:

Visit our website to browse or shop
Make a purchase or request a service
Subscribe to our newsletter or promotional emails
Contact our customer support team
Engage with our ads or social media platforms

The types of personal data we may collect include:

Full name, for order identification and fulfillment
Email address, for communication, order updates, and marketing (with consent)
Postal address, for delivery and billing purposes
Phone number, for customer service and delivery communication
Payment information, collected securely through third-party providers such as PayPal or Stripe
IP address, browser type, and device data, collected for analytics, advertising, and fraud prevention

We only collect personal data that is strictly necessary for the specific purposes outlined in this policy.

2. Lawful Basis for Processing

We process your personal data only when there is a lawful basis under the UK GDPR. These lawful bases include:

Contractual necessity – when processing is required to fulfill a purchase or provide a service you have requested from us
Consent – for marketing communications and optional tracking technologies, where you have explicitly opted in
Legitimate interests – such as improving our website, understanding customer behavior, and protecting against fraud, provided your fundamental rights are not overridden
Legal obligation – when processing is required to comply with laws or regulations, such as those related to taxation or recordkeeping

3. How We Use Your Data

Your personal data may be used for the following specific purposes:

To process, confirm, and fulfill your orders
To respond to inquiries or customer support requests
To send newsletters, promotions, and other marketing content if you have opted in
To analyze and improve website performance, user experience, and customer engagement
To prevent, detect, and respond to fraudulent or suspicious activity
To conduct advertising campaigns on platforms like Facebook and Instagram using tools such as the Meta Pixel, which enables us to serve personalized ads based on your activity on our website
To evaluate user engagement and behavior through third-party analytics platforms, including Tracked.io, which helps us identify user trends, optimize our site design, and improve service delivery

We do not sell or lease your personal data to third parties. We do not use your data for any purposes not explicitly described in this policy.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies, including pixels and scripts, to provide functionality, analyze traffic, and deliver relevant advertising.

These technologies collect pseudonymous data such as browser type, device ID, and site interaction details. You may control the use of cookies through your browser settings. For further information, please refer to our separate Cookie Policy below.

5. Data Sharing

We share personal data with trusted third parties only when necessary and only for the purposes outlined in this Privacy Policy. These include:

Payment processors such as PayPal and Stripe, for secure transaction handling
Shipping and logistics providers, to fulfill product deliveries
Marketing platforms, such as Mailchimp, for sending promotional emails to users who have opted in
Analytics services, including Google Analytics and Tracked.io, to help us understand website performance and user behavior
Advertising platforms, including Meta (Facebook and Instagram), which use the Facebook Pixel to track site activity for ad personalization and performance measurement

When sharing your data with these providers, we ensure that appropriate data protection agreements are in place, and that any international data transfers are safeguarded using approved mechanisms, such as Standard Contractual Clauses or equivalent legal frameworks.

6. Data Retention

We retain personal data only for as long as is necessary for the purposes set out in this policy, or as required by law.

Order-related data is kept for up to five years for tax and legal compliance.
Newsletter and marketing consent records are retained until you unsubscribe or withdraw your consent.
If you request data deletion, we will evaluate your request in accordance with legal and regulatory obligations and will delete non-essential data where appropriate.

7. Your Rights

Under the UK GDPR, you have the following rights:

The right to access the personal data we hold about you
The right to rectify any inaccuracies in your personal data
The right to request the erasure of your personal data (“right to be forgotten”)
The right to restrict or object to processing under certain circumstances
The right to data portability
The right to withdraw consent at any time, where processing is based on consent

To exercise these rights, please use the contact form on our website. We will respond to your request in accordance with applicable laws and within the legally required timeframe.

8. Security

We take the protection of your personal data seriously. Our website is secured using HTTPS encryption and SSL protocols. All payment data is processed externally through PCI-DSS compliant providers. We implement appropriate administrative, technical, and organizational safeguards to prevent unauthorized access or disclosure.

However, no system can be guaranteed to be 100 percent secure. While we strive to protect your personal data, we cannot guarantee absolute security.

9. Children’s Privacy

Our website and services are not intended for children under the age of 16. We do not knowingly collect personal data from individuals under this age. If we become aware that we have collected such data, we will take prompt action to delete it.

10. Changes to This Policy

We may update this Privacy Policy periodically. When we do, we will update the “Last updated” date below. Material changes may also be announced on our website. We encourage you to review this policy regularly to stay informed.

Last updated: April 2025

11. Contact Us

If you have any questions about this Privacy Policy, or wish to exercise any of your rights under data protection law, please visit the Contact Us page on our website.

Cute LED Lamps Cookie Policy

This Cookie Policy explains how Cute LED Lamps (“we”, “us”, “our”) uses cookies and similar tracking technologies when you visit our website. By using our site, you consent to the use of cookies as described in this policy, unless you opt out through your browser or other means.

1. What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They are used to store information about your visit, such as your preferences, device type, and browsing behavior.

Cookies can be classified into the following types:

Essential cookies, which are necessary for the website to function properly
Performance cookies, which help us understand how visitors interact with the site
Functionality cookies, which remember user preferences and choices
Advertising and targeting cookies, which are used to deliver personalized ads and track the effectiveness of marketing campaigns

2. How We Use Cookies

We use cookies for a number of reasons, including:

To enable essential website functionality, such as shopping cart management
To collect analytics data and evaluate how users engage with our site
To remember your settings and preferences for a more seamless browsing experience
To display targeted advertisements on third-party platforms such as Facebook and Instagram, using tools like the Facebook Pixel
To gather behavioral insights through Tracked.io, allowing us to understand how users interact with the site and make improvements accordingly

3. What Cookies Do We Use?

We use both first-party and third-party cookies. These include:

Strictly necessary cookies, for login and checkout functionality
Performance cookies, such as Google Analytics and Tracked.io cookies
Functionality cookies, which remember language preferences or items in your cart
Advertising cookies, including Meta Pixel cookies that allow us to deliver personalized ads and track conversions

4. Managing Cookies

You can control or disable cookies through your browser settings. Please note that disabling essential cookies may impact the usability of certain parts of our website.

5. Third-Party Cookies

We allow certain trusted third-party services to place cookies on our site. These include:

Meta (Facebook and Instagram) – for tracking engagement and delivering relevant ads using the Facebook Pixel
wetracked.io – for detailed behavioral analytics, including page views, click paths, scroll depth, and time on site

These services may collect pseudonymized data to improve our understanding of user behavior and ad performance. Their use of cookies is governed by their own privacy policies.

6. Cookies and Data Protection

Any data collected via cookies that is considered personal data under the UK GDPR is processed in accordance with our Privacy Policy. We implement safeguards to ensure that data is anonymized or pseudonymized where possible.

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time. Any updates will be reflected on this page. Please revisit this policy regularly to stay informed about our use of cookies.

Last updated: June 2025

8. Contact Us

If you have questions or concerns about this Cookie Policy or how your data is used, please visit our Contact Us page for assistance.